We are living a busier life than we ever have. We all just focus on things that are necessary as we barely have any time to look at other things. In such a busy world, everyone just wants to put their time and money into something that gives some impressive results. Along with that, we have the internet which gives us access to a vast zone of entertainment, lifestyle, and professional things. We are either looking at our phone or our laptop to get some things done or to get a dose of entertainment. We no longer look up to the hoardings anymore as we are busy looking down. That is why social media platforms, messaging and email services are getting so popular. These have become the easiest ways to connect with people. As we have phones in our hands and pockets for most of the day, phone calls are another efficient way to reach others.
The role of e-mail and phone in marketing strategy
Marketing strategy is something that lets people know about the products or brands. Traditional marketing strategies include newspapers, hoarding, and television. Now social media platforms, phones calls, email, and other messaging platforms have become a perfect place for marketing. As people tend to spend so much time here, it is definitely effective to target people on these platforms. But the issue with social media platforms is that here business can target people in general. But customized addresses and personalized messages have proven to be more effective. As a customer or a prospective customer gets a message that addresses him or her with the name, there is an instant connection. People tend to notice these messages easily. The same happens with direct phone calls. Such efforts get attention from your customers and they appreciate such efforts very much.
Why we need a validation process
But calling numbers and sending out mails to the addresses you have is not enough. Even such effective strategies can fail miserably when businesses fail to connect with valid recipients. The numbers and addresses are derived from some third party or as a willing customer enter his or her email id and number. But a business cannot actually rely on this list for long enough. In many cases, people just give up a number or an email id gets invalid. Many people just subscribe with their official email id which is no longer valid once they leave the job. In such cases, the mail just gets bounced. The same happens with phone calls. The caller might end up calling a completely different person. These things create problems as bounced mails can get the business spammed. This will cause issues with deliverability as well as online reputation. Phoning a wrong number or a non-existent number will ultimately be a waste of time as well as money. That is why the phone and e-mail validation process is so important.
A business pays for every phone call they make. It is not wise to think that a call to a wrong number or an invalid number won’t matter. Rather it will be a waste of both time and money, both of which are more than enough important for any business. As the numbers of calls to invalid numbers and wrong numbers increase, a business loses more resources. A validation process helps to check the numbers to make sure that the business gets a clean list every time before dialing the numbers. In this way, a business can get more results while saving some resources on the long run.
Online reputation is something that matters the most for the business given the current situation. In such situation, no one wants their business to get marked as spammed. This happens when emails get bounced at a high rate. When the mails are sent to invalid or risky mail addresses, it increases the chance of getting spammed. The cheap email validation services helps to mark out the valid addresses of a list so that each mail ends up with the right person. When the right customers get the messages, there is a higher chance of a conversation. It is an investment for the growth and branding of a business.