A very creative packaging of Miller beer. This packaging is to attract attention and to make Miller the favorite brand among other six packs in the summer when beer consumption spikes. In Turkey the Miller is closely linked with music. The design was created by advertising agency Manajans/JWT, Istanbul, Turkey. It has been established Miller Music Factory, a competition to determine fresh talents for six years and Miller Freshtival, a music festival, for 2 years now. This is why they have chosen music as a theme for their six pack. They have created two sided boxes, one side looks like a speaker and the other is the cassette player. This way when three boxes are carried together side by side, they make a boom box. Check it out. Enjoy!
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