One of the world’s fastest-growing vehicle markets, with the launch of three models in the country has proclaimed its entrance into India on Friday. The British luxury sports car maker joins Ferrari, Maserati, Bugatti and Lamborghini, whose vehicles are sold in India to a growing list of rich sports car fans.
“India represents a new opportunity for us,” said Michael van der Sande, chief commercial officer at Aston Martin.
The iconic car maker will propose the V8 Vantage, priced at 15.5 million rupees ($348,341), the Rapide at 21.5 million rupees ($483,146) and the One-77 at 200 million rupees ($4.5 million), and will soon add more models, it said.“India is growing so rapidly that it cannot be ignored,” said Lalit Choudhary of Performance Cars, Aston Martin’s authorized dealership in Mumbai. Aston Martin has sold just 55,000 cars in its 97-year history and about 5,000 cars each year — to the richest across Europe, the United States and Asia. The group imagines to sell a quarter of its cars to Asian and Middle Eastern countries in the next five years, sales director Bill Donnelly said at the launch.
Donnelly declined to say how many cars the company expected to sell in India. Aston Martin will open a second dealership in New Delhi by the end of May. India and China have become key markets for global car manufacturers after growth in their primary markets of Europe and the U.S. has stagnated in recent years. Founded in 1914, Aston Martin was sold in 2007 to a consortium that included Kuwait’s Investment Dar and Adeem Investment. The opening of the Aston Martin Mumbai showroom boosts the company’s global dealership network to a total of 134 dealers in 42 countries.
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